Shorted shares of Apple today at $119.97 as it looks like the euphoria has finally ended and the negative retail sales number today may be just the catalyst to gain this negative momentum on top of the recent report that AT&T is going to lower the subscription costs for the iPhone by $10.
Short term target is around the $111 area but will reassess my strategy once we get there. Buy to cover stop will be placed above the $122 area.
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